HOUSE FAIR SPAIN 2019
Creating Value for Customers
Last year on November 13th, we shared a space for discussions, inspiration and debate in in order to discover the latest opportunities within the sector.
On that day, many new methods and directions led to the same goal: adding value and differentiation in a market which is becoming more and more competitive.
Throughout this process, you (our customers), have been a common denominator, those who joined us for another year. You are our focus and leaders in each part of House Fair 2019.
Inspiration and Transformation
The day started with 4 conferences on the following topics of this edition: Innovation, Flavor, Sustainability and Convenience. Thanks to the professionalism of the speakers (Dr. Hans Behr, from AMI Informiert, Javier Iglesias from KANTAR Wordpanel, Felipe Fuentelsaz from WWF Spain and Chris Veillon from Pure Flavor), the conferences were met with great enthusiasm and interest.
After a gathering of idea exchanges, we opened our demo greenhouse to the public where it was possible to first-handedly see our concepts and brands that respond to the latest market demands.
Sustainability and Flavor
All of our concepts have been displayed using various areas, 3 in total: Flavor, Sustainability 360o and Innovation.
When discussing sustainability, a must within sector priorities, it is important to mention both environmental and social sustainability. As for environmental aspects, we presented our GreenCumbers and EasyQs concepts in cucumbers, which make it possible to satisfy the current market demand for going plastic-free and zero waste.
Our brand, Vitalis, referenced organic agriculture and a commitment for 100% organic traceability from the beginning; the seed. The real news was the project presentation we made in collaboration with the Biotec Family and Tomazur Mini Organic. A great job from the people of Biotec Down and the amazing taste of Tomazur Mini -the pillars of this project and the key differentiators.
Flavor was another key topic of this edition, being present in every aspect of the day. Inside the exposition area, flavor was greatly represented by Tribelli, a brand that received the international Superior Taste Awards, presented in different formats such as packaging, size and color this year with 3 additional colors like Chocolate, Olive and Light Yellow.
Moreover, a new generation of Enza Zaden small size tomatoes was presented and it was possible to taste Bosco, Santasty, E15C.50525 and Santyplum. Additionally, we had the opportunity to learn about post-harvest data regarding flavor and durability thanks to studies done in collaboration with the University of Almeria.
High Participation and Networking
The exchange of ideas and perspectives continued throughout lunch where, apart from catering, a show-cooking took place, displaying delicious ways of cooking our most important products such as: Tribelli, TomAzur, Itsybitsy and EasyQsy.
During the last edition, we had the pleasure of hosting our customers from Almería, Murcia and Granada and also enjoyed the company of international customers and colleagues from Russia, Ukraine, Poland, the Netherlands, Denmark and Italy.
For those interested in knowing more about our activities and news, please save the date for December 11th in our facilities at El Albujón (Murcia) with Leafy House Fair 2019. Finally, if you were unable to attend House Fair on November 13th and you are interested in our concepts, do not hesitate to contact us. Customized visits are made possible with prior reservations now until spring 2020.
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